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The Billion Dollar Strategy of a Virtually Illiterate Entrepreneur

Seth Godin - Entrepreneur, Speaker, and Best-Selling Author | The Song of Significance

Ever been stuck in a company that's afraid to try new things? Where failure is punished and stagnation is the norm?

Paul would walk into his stores and ask, "What's working?" If the team didn't have something innovative to share – big or small – they'd get in trouble. 😬

Talk about a way to foster a culture of experimentation!

Now, I'm not saying you should berate your employees. But this story highlights a powerful truth:

Innovation doesn't happen in a vacuum. It takes intentionality.

- What if you asked your team, "What did you TRY this week?"
- What if you rewarded effort, not just outcomes?
- What if you made it clear that "failing forward" is part of the process?

The businesses that thrive in the long run aren't the ones playing it safe. They're the ones willing to try, learn, and adapt.

What are YOU doing to encourage innovation in your team?