Brendan Kane - Social Media Expert | The Secret To Going Viral

Brendan Kane is a growth strategist, author, and digital marketing expert known for helping brands, influencers, and businesses scale their online presence. He has worked with major companies like MTV, Paramount Pictures, and Warner Bros., specializing in digital innovation and audience engagement. Kane is the author of One Million Followers and Hook Point, where he shares strategies for creating viral content and capturing attention in a crowded digital world. His expertise lies in leveraging data-driven strategies to drive rapid growth across social media platforms.
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Brendan Kane is a growth strategist, author, and digital marketing expert known for helping brands, influencers, and businesses scale their online presence. He has worked with major companies like MTV, Paramount Pictures, and Warner Bros., specializing in digital innovation and audience engagement. Kane is the author of One Million Followers and Hook Point, where he shares strategies for creating viral content and capturing attention in a crowded digital world. His expertise lies in leveraging data-driven strategies to drive rapid growth across social media platforms.
➡️ Show Links
https://www.instagram.com/brendankane/
https://twitter.com/BrendanKane2/
https://www.linkedin.com/in/brendanjkane/
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➡️ Talking Points
00:00 - Intro
05:30 - Cracking the Code of Virality
08:36 - Crafting Content That Hooks
13:04 - Viral vs. Successful—What’s the Difference?
20:08 - Sponsor Break
22:46 - Selling vs. Engaging—The Right Approach
28:00 - Are Podcasters Rushing In Too Soon?
31:30 - The Secret Formula for Virality
35:27 - Inside Brendan’s Playbook for Going Viral
50:05 - Sponsor Break
52:17 - Format Matters—Trends Don’t Define You
1:08:17 - A Life Lesson for the Next Generation