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Today’s topic is one that rarely surfaces when discussing startups and ventures, and that is company culture: the idea that all members of a company must align with its core values and purpose in order to reach true success. In the corporate world of today, the definition of company culture has evolved to become one of the most important strategic assets a business can have. Culture is now understood to be a system of shared assumptions, values, and beliefs that dictate how employees behave both within and outside the company.
It’s not surprising then that company culture has become an essential ingredient in the success or failure of companies.
A strong company culture can help to attract and retain the best talent, inspire innovation, and build a sense of community and loyalty among employees. On the other hand, a weak or dysfunctional culture can lead to employee turnover, stagnation, and even disaster. Let's find out how to build one...purposefully.
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