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➡️ About The Guest
Lara Acosta is an entrepreneur and personal brand strategist who entered the business world by founding LA Digital, a personal branding marketing agency, while pursuing her Master's degree.
She built her reputation working with top-tier entrepreneurs and founders, growing both her agency and her personal brand on LinkedIn. Today, she runs sold-out personal branding programs, reaching and teaching an expanding audience.
Lara is recognized as one of LinkedIn's top 100 creators worldwide and was named the #1 female creator on the platform in 2023. With 150,000 followers on LinkedIn, she has become one of the platform's most influential voices.
➡️ Show Links
https://www.instagram.com/laraacostar/
https://www.linkedin.com/in/laraacostar/
➡️ Podcast Sponsors
Hubspot - https://hubspot.com/
Hustle & Flowchart Podcast - https://hustleandflowchart.com/
NetSuite — https://netsuite.com/scottclary/
Indeed - https://indeed.com/clary
Range Rover Sport - https://www.landroverusa.com/
CIBC Innovation Banking Podcast - https://www.innovationbanking.cibc.com/podcasts/
SmarterVitamins - https://smartervitamins.com/scott (Code: Scott)
NerdWallet - https://www.nerdwallet.com/learnmore
LinkedIn Jobs - https://linkedin.com/excellence
➡️ Talking Points
00:00 - Introduction
02:58 - Teen Immigrant’s Solo Move to London
06:20 - Lara’s First Taste of Entrepreneurship
14:14 - COVID: Lara’s Unexpected Opportunity
27:03 - Building Her LinkedIn Tribe
29:00 - Returning to School
30:34 - Is College Worth It?
34:05 - Sponsor: Hustle & Flowchart Podcast
34:47 - Why Lara Changed Her Mind on Education
45:41 - Accidental Entrepreneur, Intentional Success
50:35 - Career Lessons from Lara’s Journey
52:34 - Standing Out on LinkedIn
54:15 - Lara vs. Justin: LinkedIn Tactics
59:15 - Lara’s Top LinkedIn Tips
1:09:22 - Success Has No Timeline
1:14:19 - From 9-to-5 to Freedom
1:17:37 - Why Entrepreneurs Burn Out
1:19:55 - Why YouTube?
1:24:42 - Celebrating Recent Wins
1:29:56 - The ‘X Factor’ in Content Creation
1:34:05 - Balancing Workflow as a Creator
1:36:05 - Reforming Education with LinkedIn
1:46:56 - Lara’s Advice to Her Younger Self
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