Lessons - The Human Side Of Innovation | Mauro Porcini , Chief Design Officer at Pepsi

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In this episode of "Success Story: Lessons," we delve deep with Mauro Porcini, Pepsi's Chief Design Officer, exploring the intricate relationship between design, innovation, and human-centric thinking.

• The Human Side of Innovation: Mauro Porcini breaks down his concept from his book 'The Human Side of Innovation'. He discusses the importance of story and narrative in products, emphasizing that innovation isn't just about improving a product's functionality but also about connecting with the consumer on a human level.

• Design Beyond Aesthetics: Addressing a common misconception, Porcini explains that design transcends aesthetics and encompasses functionality. He elaborates on how design applies to various realms, from industrial and product design to digital interfaces and fashion.

• The Three Pillars of Design Thinking: Porcini introduces the pillars of design thinking - Desirability, Feasibility, and Viability. He emphasizes the balanced integration of human factors, technology, and business in successful product design.

• Challenges in the Corporate World: Reflecting on his journey, Porcini shares insights on the challenges designers face in corporations, where their roles are often confined, limiting their potential to influence innovation fully.

• Fulfilling Human Needs and Happiness: Porcini dives into how understanding and meeting human needs, as depicted in Maslow's hierarchy, is central to creating happiness and successful design outcomes.

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