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➡️ About The Guest
Lindsay McCormick is the Founder and CEO of Bite, a trailblazing brand in sustainable oral care. Her journey began in 2016 while working as a TV producer on HGTV's "House Hunters." Lindsay, fueled by a passion for sustainability, invested $6,000 to create eco-friendly toothpaste alternatives. Today, she leads Bite, a multimillion-dollar company committed to eliminating plastic waste from personal care products. Lindsay's transition from TV producer to sustainable entrepreneur, her impactful Shark Tank appearance, and her dedication to a plastic-free future exemplify her entrepreneurial spirit and environmental commitment.
Based in Southern California, Lindsay revolutionizes personal care with Bite's plastic-free, cruelty-free products, including viral toothpaste tablets. Her story showcases how small brands can drive big change, emphasizing the importance of embracing discomfort as a founder. Lindsay McCormick's legacy lies in her relentless pursuit of a more sustainable world, one innovative product at a time.
➡️ Show Links
https://www.instagram.com/heylindsaymc/
https://twitter.com/lindsaymc/
https://www.linkedin.com/in/lindsay-mccormick-39188521/
➡️ Podcast Sponsors
HUBSPOT — https://hubspot.com/
MY FIRST MILLION PODCAST - https://www.youtube.com/@MyFirstMillionPod/
MASTERWORKS — https://masterworks.art/successstory (Early Access)
SHOPIFY — https://shopify.com/successstory/
NETSUITE — https://netsuite.com/scottclary/
FACTOR — https://factormeals.com/successpod50 (Code: successpod50)
BLINKIST — https://blinkist.com/clary
MUNCH— https://www.getmunch.com/ (Code: Success)
ZBIOTICS — https://zbiotics.com/success (Code: success)
HELLOFRESH — https://hellofresh.com/50successpod (Code: 50successpod)
➡️ Talking Points
00:00 - Intro
03:10 - Lindsay McCormick's Origin Story
07:29 - First Side Hustle Iteration
13:00 - Realizing Product Viability
18:50 - Scaling Amid Influx of Orders
26:05 - Shark Tank Offers & Fundraising Views
34:13 - Sponsor: My First Million Podcast
35:23 - Sustainability in Product Launch
40:50 - Prioritizing Sustainability in Business
44:11 - Expanding Beyond Key Product
48:20 - Launching New Products Seamlessly
50:58 - Secrets to New Product Success
53:38 - Lessons for Changing Customer Habits
57:15 - Advice on Building a CPG Brand
58:12 - Lindsay's Closing Thoughts
1:00:00 - Connecting with Lindsay Online
1:00:21 - Lindsay's Definition of Success