Peter Taunton - Founder of Snap Fitness | Building a $200M Fitness Empire
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Peter Taunton is a seasoned entrepreneur and business strategist best known for founding Snap Fitness, which he grew into a global franchise with over 6,000 locations in 28+ countries before leading its $200 million exit. With over 30 years of experience in franchising, scaling, and brand building, he has successfully expanded multiple fitness and wellness brands, including 9Round, YogaFit, and Farrell’s eXtreme Bodyshaping. A bestselling author of Impossible Hill, Peter now mentors entrepreneurs, invests in high-growth ventures, and speaks globally on leadership, business growth, and resilience.
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➡️ Talking Points
00:00 - Intro
02:19 - The Moment Peter Knew Fitness Was His Future
11:38 - Top-Down vs. Collaborative Leadership
16:58 - Turning a Failing Business Into a Success
21:44 - When Peter Saw the Bigger Picture
35:15 - Mastering Risk in Entrepreneurship
43:07 - Sponsor Break
45:59 - Structuring Your Entrepreneurial Exit
1:00:54 - Passion vs. Industry: What Matters More?
1:17:00 - Hiring & Retaining A+ Talent
1:23:53 - Sponsor Break
1:27:50 - The Right Mindset Before Starting a Business
1:34:10 - The Power of Mentorship
1:39:30 - Real vs. Unrealistic Reasons to Be an Entrepreneur
1:46:13 - Teaching Kids a Healthy Money Mindset
1:50:20 - Can Money Really Buy Happiness?
1:57:30 - What’s Next for Peter Taunton?
2:02:04 - Growth & Scaling Strategies
2:06:05 - Peter’s Most Important Life Lesson
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