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Have you ever heard the phrase, “people don’t buy products; they buy feelings”? The future of business is all about giving customers what they want – not just a product or service, but a feeling that they are doing something good for the world. More and more, consumers are in search of businesses that can demonstrate their social responsibility.
And let’s face it – the state of the world in 2022 certainly calls for a little TLC from the business community. The environment is suffering, the economy is struggling, and social inequality is on the rise.
It’s not all doom and gloom, however; in fact, there are some businesses already beginning to make headway in the social responsibility arena and if you're interested in learning how to incorporate more social responsibility into your own business, you're going to want to listen to this.
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