Agencies are tricking you into hiring them to run ads WAY too soon.
You need to figure out if your business has legs (PMF) first.
The real goldmine (and testing ground) is organic reach and the potential to go viral.
Find the platform that aligns with your style and content. The one that best represents your business and lets you create authentically.
Ditch the tunnel vision.
We often get caught up in how we think businesses are built and marketed.
But the most effective way to start is by figuring out the mechanics of closing customers organically.
Focus on LTV to CAC. This ratio (lifetime value of a customer to customer acquisition cost) is a key indicator of a healthy business model. Measure your organic customer acquisition costs – that's your starting point.
Ads can be a money pit. They can be useful later on, once you've nailed your organic strategy and understand your LTV to CAC. But don't jump the gun.
The real opportunity lies in organic social.
Find your platform, create killer content, and let the magic happen.
#marketing #organicgrowth #socialmedia #businessgrowth
