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"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.
ABOUT THE SPEAKER
Malcolm Gladwell · Writer
Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.
Source: CC BY–NC–ND 4.0 International https://www.ted.com/talks/malcolm_gladwell_choice_happiness_and_spaghetti_sauce
https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy#h2--ted-talks-under-creative-commons-license
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