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Ciera Rogers - Fashion Designer & Founder of BABES | The Outsider Advantage

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➡️ About The Guest

Ciera Rogers is the visionary founder and CEO of Babes, a groundbreaking fashion brand that celebrates and empowers women of all shapes and sizes. Launched in 2013, Babes was born out of Ciera’s frustration with the lack of stylish, figure-hugging clothing for curvy women. Today, her brand is a beacon of body positivity and inclusivity, offering chic and comfortable designs that have garnered a loyal following, including high-profile celebrities like Kim and Khloe Kardashian.

Under Ciera’s leadership, Babes continues to push the boundaries of fashion, promoting self-love and confidence for women everywhere. Her innovative approach and dedication to her craft have made her a prominent figure in the fashion industry, recognized by media outlets such as Vogue Italia, Galore, and Black Enterprise

➡️ Show Links

https://www.instagram.com/cierarogers/
https://twitter.com/iamcierarogers/
https://www.linkedin.com/in/ciera-rogers-a2241225/

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/
My First Million Podcast - https://www.mfmpod.com
The Growth Gear Podcast - https://www.growthgearpodcast.com
NetSuite — https://netsuite.com/scottclary/
Indeed - https://indeed.com/clary
Miro - https://miro.com/successpod
Porkbun - https://porkbun.com/successstory24
LinkedIn Jobs - https://linkedin.com/excellence

➡️ Talking Points

00:00 - Intro
01:49 - What’s an ‘Outsider’?
04:19 - Ciera’s Journey
06:37 - Embracing Entrepreneurship After Failures
13:06 - Birth of ‘BABES’
13:55 - Dangers of Overthinking
15:18 - Quit or Persist?
17:08 - Starting in a Competitive Market
19:53 - Instagram Business in 2024
23:12 - Capturing Attention
24:18 - Selling Confidence
25:22 - Attention-Grabbing Tips
28:35 - Professional Trauma
30:43 - Sponsor: My First Million Podcast
31:40 - Outsider Advantage
32:28 - Niche Domination
43:33 - Toxic Business Practices & Imposter Syndrome
48:21 - Managing Fight or Flight Responses
50:14 - Personal Branding & Book Plans
51:44 - Purpose of Ciera’s Book
56:21 - Connect with Ciera
56:29 - Advice to Younger Self
58:04 - Wisdom for Overcoming Adversity
59:00 - Defining Success

➡️ Success Story Podcast - Stories Worth Telling

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Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary.

On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.

Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights.

He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.

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