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David Priemer, CEO of Cerebral Selling #shorts

On the latest episode of the Success Story Podcast, Scott sat down with David Priemer, Founder and Chief Sales Scientist of Cerebral Selling. He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program.

He asked him what the biggest misconception surrounding sales is.

This was his answer.