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What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.
ABOUT THE SPEAKER
Niro Sivanathan · Organizational psychologist
Niro Sivanathan speaks, writes and consults on how people attain, maintain (and lose) influence through status and power.
Source: CC BY–NC–ND 4.0 International https://www.ted.com/talks/niro_sivanathan_the_counterintuitive_way_to_be_more_persuasive#t-2978
https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy#h2--ted-talks-under-creative-commons-license
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Note: This is a curated piece. This piece is licensed for republishing under CC attribution license. These specific contributions to ROI Overload and/or ScottDClary.com are curated, sourced relevant sales & marketing articles, license for redistribution. These pieces are simply offered as a resource for ROI Overload audience as we believe they are exceptional articles and provide value to our community.
