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In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
ABOUT THE SPEAKER
Seth Godin · Marketer and author
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.
Source: CC BY–NC–ND 4.0 International
https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread
https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy#h2--ted-talks-under-creative-commons-license
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Note: This is a curated piece. This piece is licensed for republishing under CC attribution license. These specific contributions to ROI Overload and/or ScottDClary.com are curated, sourced relevant sales & marketing articles, license for redistribution. These pieces are simply offered as a resource for ROI Overload audience as we believe they are exceptional articles and provide value to our community.
