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Marketing Webinar: Digital Marketing

How can we ensure that our online presence is achieving simply more than likes and followers? What about times of "fire", when the normal day is disrupted and timelines, forums, inboxes are filled with content? How can we create an online presence that can lead a safe way out of the fire for our followers, for the public? How can we create trust and make sure that our strategy is user-centric and intent based?

During the webinar, Mark focuses on:
- Simplifying database and audience management with MailChimp
- Why tracking matters, and why it shouldn't always be complex
- Pillar Content Model
- UC&IB - User Centric, Intent Based approach
- Whether boosting Facebook posts is a need or an option
- Email marketing best practices
- Abandoning online campaigns, creating user journeys

Source: https://youtu.be/EyYzlauxrsE
CC BY (Reuse Allowed)

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