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Profit, money, shareholders: these are the priorities of most companies today. But at what cost? In an appeal to corporate leaders worldwide, Chobani founder Hamdi Ulukaya calls for an end to the business playbook of the past -- and shares his vision for a new, "anti-CEO playbook" that prioritizes people over profits. "This is the difference between profit and true wealth," he says.
ABOUT THE SPEAKER
Hamdi Ulukaya · Yogurt maker, humanitarian
Hamdi Ulukaya is a pioneer of the natural food movement and the founder of Chobani, one of the fastest-growing food companies of the last decade.
Source: CC BY–NC–ND 4.0 International
https://www.ted.com/talks/hamdi_ulukaya_the_anti_ceo_playbook
https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy#h2--ted-talks-under-creative-commons-license
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