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In this "Lessons" episode, Theresa Depasquale, CEO of Capture Social Group LLC, dives into the art of building a personal brand and its potential as a performance marketing tool. She provides actionable insights into community engagement, content creation, and finding balance across platforms.
The Power of Personal Branding: Theresa explores how a well-curated personal brand can drive long-term results, emphasizing that while initial gains are subtle, the compounding effect over time is significant. She shares tips on nurturing an audience for sustained success.
Authentic Messaging and Core Topics: Highlighting the importance of clarity, Theresa advises identifying core brand topics to build expertise and trust. She breaks down the difference between core brand topics and marketing content, each playing distinct roles in audience engagement and conversion.
Platform Strategy and Infotainment: Theresa explains why it’s crucial to start with one platform that aligns with your personality, contrasting influencer-style omnipresence with focused, expert branding. She introduces the concept of “infotainment”—a blend of inspiration, education, and entertainment that keeps audiences engaged and returning for more.
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YouTube: https://youtu.be/Ol0xKcKAtks
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Spotify: https://open.spotify.com/episode/5QPKd1FSIBLUNzQY5qiVWJ?si=0f59527f3c934700
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