Joe De Sena - Founder and CEO of Spartan
The human brain is a master of self-preservation, not ambition. It prioritizes avoiding discomfort over chasing fleeting pleasures like food, sex, or the rush of a great song.
So how do you architect motivation?
Joe De Sena has some ideas.
This isn't a battle of willpower, it's about strategic self-awareness.
Full Episode: https://successstorypodcast.com/joe-de-sena
#willpower #motivation #presetvation #ambition
