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Our leaders and institutions are failing us, but it's not always because they're bad or unethical, says venture capitalist John Doerr -- often, it's simply because they're leading us toward the wrong objectives. In this practical talk, Doerr shows us how we can get back on track with "Objectives and Key Results," or OKRs -- a goal-setting system that's been employed by the likes of Google, Intel and Bono to set and execute on audacious goals. Learn more about how setting the right goals can mean the difference between success and failure -- and how we can use OKRs to hold our leaders and ourselves accountable.
ABOUT THE SPEAKER
John Doerr · Engineer, investor
John Doerr is an engineer, acclaimed venture capitalist and the chairman of Kleiner Perkins.
Source: CC BY–NC–ND 4.0 International https://www.ted.com/talks/john_doerr_why_the_secret_to_success_is_setting_the_right_goals
https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy#h2--ted-talks-under-creative-commons-license
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Note: This is a curated piece. This piece is licensed for republishing under CC attribution license. These specific contributions to ROI Overload and/or ScottDClary.com are curated, sourced relevant sales & marketing articles, license for redistribution. These pieces are simply offered as a resource for ROI Overload audience as we believe they are exceptional articles and provide value to our community.