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Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.
ABOUT THE SPEAKER
Gaby Barrios · Marketing expert
BCG's Gaby Barrios has dedicated her career to understanding consumers across the world in a wide range of industries.
Source: CC BY–NC–ND 4.0 International https://www.ted.com/talks/gaby_barrios_why_gender_based_marketing_is_bad_for_business
https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy#h2--ted-talks-under-creative-commons-license
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Note: This is a curated piece. This piece is licensed for republishing under CC attribution license. These specific contributions to ROI Overload and/or ScottDClary.com are curated, sourced relevant sales & marketing articles, license for redistribution. These pieces are simply offered as a resource for ROI Overload audience as we believe they are exceptional articles and provide value to our community.
