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Most people feel as though you need a massive amount of experience to be successful in an industry, or start a new company in a particular category. I'm going to argue that you don't, if you follow the playbook of one of the most successful CPG founders, who pivoted from tech, and with no experience built a $100m ARR business. I'm going to break down the playbook for being successful, in any industry, regardless of your previous experience.
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