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➡️ About The Guest
Yosef Martin is the founder of BoxyCharm, a Miami-based online subscription beauty service launched in 2013. With his unique vision as CEO, BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members.
Today, the company has a community of more than 4 million followers across its social media platforms, enjoys more than 10 million monthly visitors online, and is the #1 searched beauty box brand on YouTube. BoxyCharm made Inc.’s 500 as one of the fastest-growing companies in the nation in 2018, 2019, and 2020. In 2020, the company was acquired for $500 million by Beauty for All Industries (BFA), a newly formed beauty innovation platform that is home to IPSY, Madeby Collective, and more.
➡️ Show Links
https://www.instagram.com/yflmartin/
https://twitter.com/yosef_Martin/
https://www.linkedin.com/in/yosefmartin/
➡️ Podcast Sponsors
HUBSPOT - https://hubspot.com/
MANSCAPED - https://manscaped.com/ (Promo Code: 20success)
➡️ Talking Points
00:00 - Intro
02:13 - Yosef Martin’s origin story
06:15 - How does Yosef know he is moving in the right direction while launching a new product in the market?
12:22 - How did Yosef Martin get into online marketing?
19:02 - How to get your product to have a cult-like following?
33:47 - What was the biggest screw-up Yosef had?
47:28 - How to hire good help
1:00:34 - Should a CEO be a good marketer?
1:03:39 - Yosef Martin’s opinion on Elon Musk trying to buy Twitter
1:14:19 - Will Netflix recover or diversify?
1:18:19 - Life after selling your company for 500m
1:26:42 - Yosef Martin’s investment strategy?
1:31:18 - What are the companies that Yosef Martin looks to invest in?
1:36:52 - What would Yosef Martin start if he started another company?
1:40:13 - The most essential things to teach a first-time entrepreneur
