Ciera Rogers - Fashion Designer & Founder of BABES
Full Episode: successstorypodcast.com/ciera-rogers
Ever wondered how some brands command cult-like devotion?
It's not just about the product, it's about the people.
You guys know I'm all about building community, not just customer bases.
But let's be real, creating that kind of passionate following is HARD.
So how do you do it?
Here's Ciera Roger's playbook (founder of BABES):
Stalk Your Customers (in a good way): She gets to know her people. What they buy, where they live, what makes them tick. This isn't just data, it's the foundation for real connection.
Get Personal: She talks to her customers directly. She asks for feedback, opinions, ideas. Then she actually ACTs on that input, letting them know their voice matters. It's a conversation, not a monologue.
Create Access: She make her customers feel like they know her, like they have a direct line. That kind of access builds trust and turns customers into fans.
Remember: It's not about selling product, it's about forging relationships.
That's how you build a brand people are obsessed with.
#CommunityBuilding #BrandLoyalty #CustomerObsession #Entrepreneurship #Authenticity
